Brad Pitt Wants to Help Paint Nashua's Main Street

When actor Brad Pitt visited New Orleans’ Lower 9th Ward two years after Hurricane Katrina, he was moved to action by the lack of progress in that historic, working class community. In a bold move, Pitt committed to help rebuild in the hardest hit area of the city.

That was the beginning of what is now known as Make it Right, a philanthropic outreach founded by Pitt in 2007 with a mission of building healthy homes, buildings and communities for people in need. All Make It Right projects are LEED Platinum certified and Cradle to Cradle inspired – meeting the highest standards of green building.

Enter Benjamin Moore paints – and Nashua.

In May Benjamin Moore announced its biggest initiative ever to revitalize communities across North America through the launch of “Main Street Matters.” 

Nashua is one of only two towns nominated in New Hampshire – it's between us and Lebanon!

The effort will be undertaken with the help of multiple partner organizations around the country, including Make It Right.

The campaign asks consumers around the country to cast their vote online for which 20 Main Streets should be revitalized of the more than 100 North American cities nominated at www.paintwhatmatters.com. 

Benjamin Moore will not only provide the paint and supplies needed for façades, porches, railings, shutters and other exterior building trims, but its color experts will consult on the best choices to enhance the architectural style, regional influences and historic references in each community.

Professional painters, many of them members of the Painting and Decorating Contractors of America, will be hired, putting another segment of local business to work along with the local Benjamin Moore retailer who will be mixing the paints that are used. 

You can also post a photo and a brief story about Nashua's Main Street on the Benjamin Moore Facebook page.

Benjamin Moore will post the final list of Main Streets and towns to be repainted online in July.