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Main Street Baker Needs a Miracle

Eric Tedder looks out onto Main Street from inside his bakery at 182 Main Street.
Eric Tedder looks out onto Main Street from inside his bakery at 182 Main Street.
Eric Tedder needs a miracle right about now. Between the extremes of rain and heat this summer, the foot traffic into his Main Street bakery is dismal.

Short of a miracle, he's at a tipping point, and may not make it another week.

"If someone walked through that door right now with $4,000 and a fresh idea for how to get customers in the door, I'd be OK," said Tedder. "This was my dream."

He opened Eric's Main Street Bakery in November of 2012, excited for a shot at being part of the downtown business community. He says the city has been more than helpful in trying to boost his bottom line with ideas, like making his sign more visible in both directions.

He doesn't fault the limited parking, and feels that even if the sidewalk project has disrupted foot traffic, it's going to boost the downtown in the long run.

He just doesn't have the daily numbers to sustain things, after putting in 80 hours a week, he's depleted, physically and financially.

"I can't afford to take on anyone on payroll, but a partner, maybe someone who bakes, who decorates, if they would come on as a partner, and I kept all the liabilities, maybe we can turn it around," Tedder said.

Everyone, from the city to his landlord, have been "phenomenal." Cake orders keep coming because people love his goods, he says.

He would happily reconsider his daily menu of baked goods, and is willing to produce whatever the people will buy. So far, he's not hearing the kind of feedback that leads to bustling sales.

"Maybe it will work out; maybe it was just the wrong place, and the wrong time for me," Tedder says, looking out his front window. "I don't know what more I can do."

Eric's Main Street Bakery: 182 Main St, Nashua, NH 03060

(603) 882-2253



Kate Forrister July 17, 2013 at 11:04 PM
I'll bake cupckaes for you. Gluten free, too!!
Eric Tedder July 18, 2013 at 09:54 AM
THANK YOU EVERYONE!!!! I very much appreciate all the responses and advice. I have already received orders for today, Friday and Saturday. I love being in downtown and seeing all the people. Yes, the crazy heat we are having is slowing down foot traffic but we are determend to get through it. Thank you Rich and Harry, I will see you soon. Eric
Kevin O'Meara July 18, 2013 at 01:30 PM
Eric, I also have some ideas that may help. I will see you soon.
bob July 20, 2013 at 04:50 PM
my idea would be for you to move out of downtown Nashua, where there is more foot traffic, with reasonably priced or free parking. I think the city sells prospective or current business owners that downtown is a viable opportunity for a new business venture. Unless someone has PLENTY of capital behind them to weather the growing pains of starting up in a new location, it looks like to me it would be a losing game. Ive been into the bakery mentioned and the products are good but its inconvenient for me to pay for over priced parking to walk several blocks to pick up a couple of pastries. I certainly HOPE Eric's bakery lasts and is successful in the future, but I wouldn't go any where downtown Nashua with a new business....
Andrew M. Zuba July 22, 2013 at 11:35 AM
The most expensive parking downtown is $1/hour. How is that ovepriced? Free parking @ the mall? Great. Although the mall has been spruced up it's still bland, boring and blah. Main Street Nashua, in spite of the current city sponsored defacing, is a fun and vibrant location! I would much prefer to wander up and down Main Streetn than the DW or the Amherst. People come downtown for the Holiday Stroll so why not come downtown at other times of the year?

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