Sylvan Newby is the frozen yogurt guru of the south. He believes he's part of the second coming of the frozen yogurt craze, which began in 2005 with chains like Pinkberry.
What Newby is selling now is the reinvention of boutique yogurt shops – he's a franchisor for Yogurt, In Love, and has franchised a pair of self-serve shops to Mark Maynard of Nashua, who will be opening for business soon at 143 Main Street.
A second, scaled back location will open in Hudson next week, as a yogurt kiosk inside the Lucky Market, 16 Chase Street.
Customers will be able to choose from about a dozen flavors of fat-free yogurt, typically sold for about .50 cents an ounce, measured after selection of toppings which will range from fresh fruit to cookie and candy crumbles. Machines will also offer a "twist" version, combining two flavors into one dish.
The featured yogurt is by Honey Hill Farms, of Arkansas.
Target opening for the Nashua location depends on how quickly the sleek pink-and-white signature interior comes together, but likely it will be within the next 30-45 days, said David Lee, who will be managing the Hudson stand.